MONOCHROME.
Fashion as identity, environment, performance and live experience.
Founder / Creative DirectorScroll to enter ↓
01Overview
NOT JUST
CLOTHING.
Monochrome is a fashion and creative platform built around a black, white and chrome visual language. The work moves beyond garments into styling, identity, casting, campaigns, live production and culture.
For the fashion-show experience, the goal was to make the brand exist physically: on the runway, through the cast, inside the visual system and in the way the audience experienced the night.
RoleFounder / CD
FocusFashion
FormatLive + Digital
SystemBlack / Chrome
02The runway
THE BRAND HAD TO
FEEL PHYSICAL.
03My role
FROM IDEA
TO ROOM.
01Brand & creative direction
02Collection and visual concept development
03Styling, casting and model coordination
04Campaign and promotional design
05Sponsorship and partner materials
06Runway, event and audience experience
SOMETHING.